These days there are many ways a Business can have a presence on the web. There are Facebook, Twitter, Yelp, and so many more! however, none of these are as important as you website. You should think of all these social media sites as satellites to your website. Only your website, your domain, truly represent your business. While social media may offer businesses a quick way to have something up on the web, it cannot truly replace the presence of your own domain and website. Simple reason for this is ownership — you don’t own these social media presence. You can claim a place on them, but a Facebook page is owned by Facebook, just as a Twitter account is owned by Twitter. Remember MySpace or Friendster?
That said it is important that you have a social media strategy because you need to reach your customers, just like your competitors are. If you have a storefront or office, you will want to claim your business profile on Yelp. You will also want to get listed in Google Places Why? Because then people can find you more easily. A Facebook Page is useful because that’s a platform where people are, and it is a easy way to reach them. If you want to get a gathering going, then you will want to post on Meetup.com. Having social media presence will give you a nice SEO boost that will drive people to your website and your business.
A good social media strategy will foremost take into account your target audience as well as your own resources. Know your customers, as well as your competitors!