1. You have something to promote or sell.
You can promote products, services, organizations, ideas, events, and/or yourself with a website. Having a web presence is a great way to showcase what you have to offer.
2. Change the way you communicate from one-to-one to one-to-many.
Having a website means that you can promote beyond the 1-on1. You can provide information to many prospects at the same time. Having a website also means that word-of-mouth can spread more quickly and easily via email and social media because it is easy for people to pass on your website to others.
3. Make information available or sell your products 365/24/7.
Having a website means that you can provide information 365 days a year, 24 hours a day, 7 days a week. You can provide information and answer frequently asked questions online and save yourself time on the phone answering questions. People can learn about you on their own schedule and learn more about your whenever they are comfortable. Better yet, allow people to buy your products or services, make appointments, or contact you from your website!
4. Reach more people.
In North America it is estimated that over 76% of the population or 259.6 million are online (Internetworldstats.com, 2009). People are accessing the internet from everywhere (home, coffee shop, library, airport, anywhere with a wi-fi connection) and from multiple platforms and devices (desktops, laptops, notebooks, mobile phones, etc.). The World Wide Web is a mass-market demographic that you don’t want to miss out on. Go where people are!
5. Improve your professional image.
Having a website enhances perceived professionalism because a well-designed website is a great way to instill or increase confidence in your prospects who are not yet familiar with you. A good website can not only give people a good impression, it can help improve trust and interaction.
6. Let people learn about you without pressure.
On the Internet, people can research and find information anonymously, at their convenience, and in their comfort zone. By presenting information in a low-pressure manner, you are facilitating a better relationship. You can let the website differentiate yourself, put your visitors at ease and feel good about you, and build loyalty.
7. People expect it.
By having a website you show the world that you are serious and running viable business. People just don’t use yellow pages and newspaper classifieds like they used to. Instead, people are going online and using search engines from their computers and their phones everyday.
8. Your competition has a website.
Your prospects may not pay attention to you when you don’t have a website and go to competitors who have a presence online.
9. The web is an inexpensive and low risk investment.
The price of having a website, when compared to other advertising mediums, is low. The price of website development and hosting is affordable to small businesses and it has helped to level the playing field.
10. Create more efficiencies.
You can become more efficient and free up resources by automating some parts of your business online and make it more convenient for customers at the same time. For example, you can allow online payment, book appointments, automate deliveries, or notify customers. By allowing customers to self-serve, you are actually making it easier for them to be your customer and that is a win-win.
11. The Internet is not going away
In the United States alone, according to statistics from June 2009 (http://www.clickz.com/3634636), there are over 172 million active Internet users. This number is increasing, not decreasing.